Building a consistent Influencer Marketing strategy
Countless hours of work -research and testing- have gone into perfecting our approach to Virtual Production in advertising and marketing. Truth is that this revolutionary technology is transforming the way content is created… and consumed.
In this post, we are diving into the buzzworthy world of influencer marketing.
About this post
March 20, 2023
A recent Influencer Marketing Hub Study shows that influencer marketing has grown to $16.4 billion in 2022, and there has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. Insane.
This boom in popularity has heavily impacted broader branded content. With 80% of media digested by 16-34yr olds being digital and an estimated 50 million people identifying as content creators worldwide; brands are relying on UGC more than ever before and emerging platforms are also built to favour this type of content.
But it’s not that straight forward. The same IMH Study shows that whilst some companies gain up to $18 EMV for every influencer dollar spent… 25% either lose money or just break even.
This brings us to the most common question we get asked when it comes to influencer marketing…
How to incorporate UGC into broader omnichannel campaigns, getting that raw, authentic look, but without compromising the brand.
Virtual Production might well be the missing piece for your influencer marketing strategy.
It’s obvious that in recent years, brands have been relying more and more on influencer marketing to reach their target audiences. However, these campaigns often come with their fair share of limitations – especially when it comes to the filming environment and maintaining brand consistency.
You’ve done your research and identified the right person for your campaign, now it’s essential to ensure that your brand image and message are properly conveyed in the output… But you’re pretty much stuck if you can’t be there on the day to guide them.
There’ll (inevitably) always be a risk of losing creative control over the finished piece.
- We could bring their actual house to us, whilst protecting the authenticity of the content?
- And you could provide real-time direction and feedback?