The AI-powered revolution in Virtual Production

Our Head of Creative, James, joined Marcelo Lewin earlier this month on his ace filmmaker series, to talk about all-things Virtual Production, with a focus on low-budget filmmaking.

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June 30, 2023

James Pierechod

In their conversation, they delved into the world of Virtual Production, exploring its current uses and its potential for the future.

James not only highlighted its transformative capabilities in the advertising and marketing industries, but also shared how Powerhouse got involved in Virtual Production in the first place and most importantly, how it has been leveraged for creative content productions.

Looking ahead, they pondered the future of the industry, discussing the integration of AI tools, advancements in technology, and the boundless possibilities that lie ahead in the world of virtual production.


Watch it below.