Content across every touchpoint
Content demands are far broader than any single channel. Brands need to continuously develop their ‘share of voice’ across a widening marketing ecosystem.
Powerhouse is a content agency specialising in planning, creating, executing, and implementing content ‘through the line’ all year round.
But we don’t do this alone. We’re an integrated, collaborative, agency partnership designed to augment your capabilities and capacity.
This process is more than just executing ideas, briefs, and campaigns. Dedicated studios rely on scaled planning, creative strategy, integrated cloud pipelines, digital asset banks, recruitment, training programs, and constant analysis of organic content performance.
We also want to help brands get more out of what they have by recycling and reusing assets, reviewing and refining processes, and preparing content for high-volume personalised advertising.
Let’s have a look at how these work.
In-housing may not always be suitable for every type of content. Whether you are upskilling teams, changing locations, expanding, downsizing capacity, or venturing into an augmented in-housing solution; sometimes, the best approach relies on a combination of facilities.
Our Hybrid Studio Model, which combines in-house resources and external partners, provides the flexibility to manage different needs effectively.
Everyday “hygiene” content can be quickly managed by bringing it in-house, and optimising the process further by training your teams and setting you up on a shared Digital Asset Management framework. This approach allows for better organization, accessibility, and reuse of digital assets, leading to consistent and streamlined content production. As for the more specialised or resource-intensive projects, we can leverage the expertise to ensure the highest quality results.