Production Strategy Guide
The term “Production Strategy” remains a hidden gem in the landscape of marketing and advertising, largely overlooked by brands and creative agencies. At Powerhouse, we’re on a mission to change this narrative by emphasising its transformative potential in boosting time and cost savings, without ever compromising on quality.
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March 12, 2024
What is Production Strategy, and why is it important?
Traditional content production often finds itself relegated to the final stages of a creative campaign, leaving little room for strategic planning and influence. The consequences are all too familiar – tight timelines, constrained budgets, duplicated assets, isolated shoots, and the list goes on.
We’re keen to address this industry gap by emphasising Production Strategy as a crucial element of the process.
For us, Production Strategy is not just a service; it’s a meticulously honed craft integrated into everything they do – irrespective of project size. Simply put, it entails creating content with the utmost efficiency and effectiveness.
Considered at the campaign’s outset, Production Strategy aligns with overall campaign objectives and ensures optimal resource allocation. Departing from the traditional post-creative production model, it mitigates risks and wastage, translating to significant cost savings and enhanced overall efficiency. This approach maximises the value of your investment, offering the best chance for success.
