LHF Regulations: The must-read guide for F&B brands
The new Less Healthy Foods (LHF) regulations are changing the way brands approach marketing, product launches, and promotional spend. With budgets being reassessed and grey areas emerging, staying informed has never been more crucial.
Drawing on our 2025 event series with UK trade bodies, our free PDF breaks down the essentials in a simple, easy-to-understand way and answers the questions every marketer is asking.
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November 25, 2025
A straight-talking guide for F&B Marketers
Over the past year, we’ve hosted a series of events bringing together some of the UK’s leading F&B brands, along with guest speakers from the Advertising Association, Clearcast and the Institute of Promotional Marketing.
With so many questions and ideas raised, we’ve condensed the key takeaways into a handy guide to help other brands navigate this tricky landscape.
The PDF covers the essentials for brands impacted by the new regulations, including:
- Identifying and navigating grey areas to stay compliant
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How brands are pivoting budgets in response to the changes
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Key actions to safeguard campaigns while maintaining growth
💡 Whether you’re in marketing, brand management, or finance, this guide provides practical insights to help your brand stay ahead.
Download your free copy now and gain the clarity you need to make confident decisions in 2026, and beyond.
