Exploring the globe through virtual production
Ballantine’s, a venerable name in the world of Scotch whisky, epitomises the artistry and craftsmanship of fine spirits. Founded in 1827, the brand has evolved into a symbol of prestige and quality, celebrated globally for its exceptional blends. Ballantine’s has consistently adhered to its founding principles of meticulous blending and aging, creating whiskies known for their smoothness, complexity, and rich flavours. With a heritage spanning nearly two centuries, the brand has remained a trailblazer, introducing innovative expressions and staying true to its commitment to excellence. As a brand synonymous with sophistication and a discerning taste for life’s pleasures, Ballantine’s continues to be a benchmark in the world of Scotch whisky, captivating the palates of connoisseurs and enthusiasts alike.
About this post
January 31, 2024
The shift in creative direction for the Ballantine’s “prestige highball social campaign” reflects a strategic departure from the brand’s previous imagery, characterised by colder tones and subtle shadows, conveying a sense of distance and a slower, more traditional form of luxury.
The decision to transition to a warmer, more vibrant aesthetic perfectly aligned with the evolving narrative of the brand.
“Time well spent is doing the things you’ve always wanted to. Living life to the fullest.”
Inspired by this concept, our job was to depict a jet-setting, go-getting lifestyle, with the product taking centre stage.
The use of shadows would suggest a stretch of time, capturing nuances like the time of day and the increasing depth of the liquid, which is particularly poignant as the age of the SKU rises. This intentional play with shadows would not only add depth and sophistication to the visuals but also contribute to the storytelling, emphasising the experience of enjoying Ballantine’s over time.
Our approach involved creating a hybrid set that seamlessly combined physical components with virtual production backgrounds, achieving a realistic and visually captivating representation of “prestige places.”
Lighting seamlessly connected background scenes to the physical set, crafting a cohesive and immersive visual experience. This not only added authenticity but also enhanced the overall scene ambiance, providing a genuine feel to the virtual travel experience.
The simplicity of the setups directed attention to the product and its serving, emphasising the essence of the campaign. By incorporating a range of props, each set could be easily transformed to support product accent colours and suggest various times, hobbies, or interests, reinforcing the jet-setting, go-better lifestyle associated with enjoying the perfect whiskey serves.
On set, we accommodated a combination of on-set attendance from our partner agency and remote attendance from the end client, where we shared the photographer’s monitor for live & quick feedback.
To enhance flexibility and post-production editing, we delivered variations and white background visuals that allowed for seamless edits in post-production. This strategy provided the client with greater flexibility to tailor the content to evolving needs or to test different visual approaches without the need for additional shoots. The adaptability of the delivered content demonstrated BLT’s commitment to making the client’s life easier by ensuring they had versatile and editable assets at their disposal.
We created a total of 30 completely unique assets in just two days.
carbon emissions reduction
views on Instagram
Who worked on this one
This project wouldn't have been possible without our awesome team!