Production Strategy: A clear stand for a better content industry

In today’s marketing and advertising world, the term “Production Strategy” still goes unnoticed, despite its potential to revolutionise the way we create content. While this approach isn’t new, we are at the forefront of promoting its benefits. Especially considering that many brands and agencies have yet to tap into its advantages. 

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April 18, 2024

Neil Adams

Traditionally, content production is treated as an afterthought in creative campaigns, leading to potential roadblocks such as tight timelines, budget constraints or duplicated efforts. Recognising this gap, we have integrated Production Strategy seamlessly into everything we do – irrespective of project size. 

An effective Production Strategy involves planning content creation from the campaign’s inception and projecting into the future, ensuring alignment with overall objectives and optimal resource allocation. Unlike the traditional model, this approach minimises risks and wasted efforts.


Why it’s so vital for brands, and their creative agencies to get onboard? 

This approach not only saves businesses’ significant time and money, but also ensures better quality, greater consistency across touchpoints and campaigns, reduced carbon emissions, enhanced flexibility for responsiveness, and eliminates duplicated efforts. All of these factors contribute to bigger wins, such as higher ROI, increased brand awareness, loyalty and engagement. 

Neil Adams, CEO and Powerhouse, commented “When put on paper, it truly is a no-brainer. However, our biggest challenge at the moment is the limited awareness. Only a handful of brands and agencies are familiarised, and even fewer actively search for it. Our aim is to change this through education, highlighting the huge value it offers. Ultimately, we want brands and their creative agencies knocking on our doors, wanting to work in better, more efficient ways. It’s a win-win for everyone.” 

To increase awareness, we have developed a guide that explains the rationale behind this approach.